Pink Podcasts
Pink Podcasts
Katlego Thulare - Painting my Timeline Gold
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Katlego is a copywriter with an incredible mind and incredible sense of humour! His writing is notoriously South African and reflects the perfect example of how not selling but adding value is a far more effective way of reaching your desired audience in the best way!
I had to hold back my laughter on this one so that I didn't drown out what he was saying, but man he's funny! If you're curious about these incredibly relatable posts, take a look at his blog on the link below:
https://katlegothulare.com/
I love everyone. That's the last. So I hope you enjoy it. If you do, hit like, subscribe and follow, share with your network, and don't forget to leave us a comment so we can hear all about your thoughts. Welcome to my Think Podcast. I'm so excited to have you with me today.
SPEAKER_02Oh, awesome to be here, and thank you for having me. Yeah.
SPEAKER_00Yeah, yeah, I'm so glad. You, I must be honest, are one of the people that I've been dying to have this talk with. Um, and just to capture this conversation, I'm a huge, huge fan of the kind of content you put out online. And I'm dying to pick your brain as far as like how your content creation goes and where you come up with these ideas, because I think your copywriting skills are unbelievable. I love them.
SPEAKER_02Yeah, I'm glad you enjoyed the question.
SPEAKER_00Kat, I want to dive in and like kind of get an idea of your history and your background because um a lot of the stuff that you talk about in your post, especially on LinkedIn and in your blog, is so relatable for like the average South African, and I think especially probably our age group, the things that we grew up with, and I just found it like really, really relatable. Um, so what is your background? How did you get involved in this and what made you decide to start putting this kind of content out?
SPEAKER_02Well, I think I think the the most important ingredient in what I do is the fact that I am an average South African, right? And when I say average, I mean like uh as in like I was born in the rural, I grew up in the township, and I was bred in the in the suburbs, you know what I'm saying? So like I have a bit of like of each experience that you can have in South Africa, whether you're a rural guy or a Kasi guy or a suburb guy, you know, there's a little bit of something that I that I can relate with as well, you know, because I've I've kind of experienced all of that in the in the process, you know. So uh having been born to like super young parents, so I kind of grew up with my parents, right? Because they had me when they were like teenagers. So like we like when when I was younger, it was just a matter of like obviously following them around, you know, from when they started, because like I think my mom was like 17 when she had me, my dad was like 19, right? So I literally saw them kind of build up from you know, from when we stayed at my grand's house in the rural, then we moved to the township, then we moved to the verbs, you know. So I kind of got a little bit of an experience of each of those different types of environments, you know, and that that that's how I'm able to kind of come up with, like, you know, or or source the type of you know, writing that that's relatable to different types of people, you know. And I think the most important thing is the fact that, you know, being being exposed to those different things and being able to see um all of that, you know, like because I also kind of grew up around like uh my my mom's siblings are more like my sisters and brothers than they are my aunts and stuff because they were also young, you know, type thing. So I kind of got a bit of their experiences, a bit of my experiences, you know, and it kind of creates like a really good mix, you know, of the writing about things that anybody can relate to, you know, that like those it's it's like it's like it's almost like those type of things that people would be shy to kind of put up online because you're not sure who's kind of you know had that same experience or who would think it's weird or whatever, you know. So when I started out, you know, I started, you know, like everybody else, to get on LinkedIn or on social media and you try to be like a guru, you know, like this marketing guru guy, you know, dropping tips on this and this and that. And then soon I realized that on LinkedIn, everybody's smart, everybody's got, you know, everybody, everybody knows something a little bit more than the next person. So I don't think the to differentiate myself, uh putting out guru type of content would have helped, you know, and and and it and it didn't because like the for the first couple months, the first while that I was on LinkedIn, it didn't really do much for me. I was just doing what everybody was doing, you know, until this one time I wrote I wrote an article about it was like a review about Nando's, you know, and people kind of found it to be extremely funny and extremely entertaining and extremely relatable. It got shared on uh um business community as well, you know, and I got contacted by the chief marketing officer of Nando's that place. And he actually gave me a question to call me and then you know gave me like a thousand bucks voucher. And I was like, Wait, this is this is insane. You know, people people really think that that kind of stuff is cool. And and and and the main thing, like the the the the crazy thing is that I would have those kind of conversations with my friends, like as general things, you know, and those are things that we would sit and talk about when we were just hanging out, you know. So I didn't really think that there'd be so many other people that would be keen to actually hear about those kind of things, you know, because I just assumed that it was just something that I could relate to with the guys that I grew up with, you know, but then you know, surprisingly, there's so many other people who have been through the exact same things, you know. So it's quite interesting.
SPEAKER_00And that's awesome because I think for so many marketers and certain agencies, we've all heard from clients before that, like, I want to be the next Nando's, and Nando's kind of like sets the benchmark for local advertising and things that are a little bit controversial. So the fact that they recognize you fixed volumes, and your your writing style is very moral, that sort of style, because what people love about Nando's is that it's so raw and so relatable. Like, you know, um, I remember some of the word a couple of years ago, and it was um the what did it say? Um the Fit Cook that went to a private school or something like that. And it's so funny because it's local language and it's so relatable, and that's what I think makes your project successful. And you also feel like you're not a guru or many people do find the folks um of linking to be going to writing for that exact reason. It's like intellectuals or sort of an expert in your own field, and how do you now come in comfortable? And I think the way that you've done your content and put it out there sets you apart as a guru because even though you haven't tried to like necessarily show expertise or offer tips and advice, your writing style is so unique and so beautiful. And even the way that you present it shows that you are a guru and an expert at what you do, which is awesome.
SPEAKER_02Yeah, we because uh what what I try to do is like I was like, okay, I I do I do do a bit of graphic design, right? So I was like, okay, I I could at first when I if you look back like on my LinkedIn, you'd see that I try to incorporate some graphics and whatever, and I felt like there was like too much happening, right? And then I I I try to challenge myself to say, how do I write the most visual stuff without any pictures, right? So instead of putting pictures in the actual content, but like how do I how do I write things that make people picture things and remember things that you know that that they've also experienced but might have even forgotten about, you know? And also because on LinkedIn there's so many, you know, there's like serious people, there's MDs, CFOs, whatever, it was like, how do how do I how do I speak to all those people as people, you know? And I think that that that that that kind of uh um like mindset I actually got from my grandmother because my grandmother would always treat anybody as just a person, whether you're the richest guy in the in the neighborhood or you're just like that guy who walks around and people say he's crazy, you know, type thing, she'd always treat everybody like people. Like if you visited my grand's house, whether you were rich, broke, whatever, you know, she she'd treat you in the same way. She'd either offer you tea, she'd do the same thing. Like that, you'd get the same treatment no matter where you rank in society, type thing, you know. And I think that that's the type of approach that I took to say if I if I get on to a platform where everybody is an intellect and I try to use big words and try to seem like a smart guy, then I'm just gonna fit in because that that's just that's just the environment. Everybody's smart, everybody's everybody's you know, accomplished. I think a lot of people that are on LinkedIn, you know, they they've all done quite some great things, you know. So I was like, okay, so how do how do I relate to people in just like the most simple way, you know, and how do I write the most visual content that has no pictures at all, you know, but it's so graphic in in the way it's it's kind of put together, you know, just to make you kind of imagine something. So even if you haven't experienced it yourself, but you can kind of picture somebody in or picture yourself in in that in those shoes, type thing, you know.
SPEAKER_00Yeah, it's exactly that. And I love that approach because it's something that I preach about all the time. It's like um people are so quick to to reach out to the consumer, um, or you know, trying to work out to like this audience, whereas if you just understand that what you would do is connect women to women, it's what makes your content so much more easier to consume and so much more valuable and enjoyable to consume. Um and talking about graphic design, because I love that ad well and have a code, the fixed when you have like Tamagotchi or black black me or no, it's something that's talking in the clock. And that's the goal at the end of the day. You know, you're scrolling through the sort of food, and it's so much counted up, then all of a sudden you see this big sort of like gold or yellow um picture with these white letters for the cross, and you're like, oh, hold on, what is this macro? What is that about? You know, and then once you start to reading it, um, and also find your stuff so hilarious as well. You kind of have that comedic twist, which I say is like you're like the sunshine in the middle of my LinkedIn feed, because not only is it golden and yellow, but it's it's the light and the positive spin that I need to see in the middle of all things so serious. So I love that about your content.
SPEAKER_02Yes, and and I think the other thing is obviously, you know, uh uh having spent so much time doing uh marketing and branding, right? Obviously, uh for for me, but the thought behind keeping it consistent in terms of the image and you know, it's kind of creating an expectation, right? So at first when I write, I I kind of got to a point where it felt like maybe people expected me to write in a specific way. So what I try and do every time is even though you know maybe the headline is something like a certain brand, whatever, I try and not make it so obvious, you know, so that somebody like it's like after you've read the first paragraph, you kind of think you've had the whole thing figured out. And then when you read the rest, it's like, oh my goodness, what I didn't see that coming. You know, so I think that's what kind of makes it interesting, you know, and that's why I write it in a way because now obviously you you have to look at the platform and you see, okay, LinkedIn kind of gives you about this much space to write before you have to click C more, you know. So I've always write it in a way that my introductory paragraph uh is just enough, you know, for you to kind of get the gist of you know what it could be. So you could literally just read that paragraph and keep the day moving, or you could also read more and actually discover you know a lot more. And I think even just the colors as well, you know, it kind of like pops up because I I I I I I picked a really bright color because everything was gray, blue, you know, everything because it's a professional network, everything is gray, blue, black, white. You know what I'm saying? Those are the professional colors, you know, that have been chosen by the world. So that that just that yellow uh the gold, it just you know, kind of you know takes your attention immediately. Then obviously, then when you start reading, you it because it's something different, it's not you know, I'm not trying to teach anybody anything, I'm not trying to sell anybody anything, you know, and and and and what's in what's crazy is that even though there's no call to actions in any of the stuff that I put in, like the the DMs are always dead, you know, it's new projects and stuff like that, you know, which is pretty cool.
SPEAKER_00Yeah, so you've kind of answered the the next question I was gonna go to, um, because my brand and everything I kind of deal with, get you know, the color that's around it is pink. That's kind of where I've gone with things. And I wanted to ask you why yellow. Um, because I think, I mean, I totally get the point that it's it's breaking up the seriousness and the gray and blue that's everywhere on LinkedIn. But you've actually built a bit of a personal brand out of just using that color. Am I right?
SPEAKER_02Yes, no, absolutely. I think uh I mean I've tried a lot of different colors before, and I think it was just a transition because like uh it actually was more of a transition from the the logo that I created for for for saw and media, right? So uh I basically had at first I had just this black and white color scheme that I would do, and then you know, I I was just in my own little world. So when I got onto LinkedIn and I realized that, oh my goodness, all it does just fits in with every other, every other you know, company or every every other you know brand that's out there, you know, it was just like, okay, man, how how how am I gonna do this? You know, because if if I really want to kind of stick out, I I need to stick out, like you know, it needs I need to pick color. Then my favorite color is purple. My favorite color is purple, and I was like, nah, I can't do purple. It's that it doesn't have that vibe, you know. So I was like, okay, let me just pick yellow. And I just went with yellow at first, you know, and then uh like I was saying, like before I used to have the yellow background, and then maybe I'd have like an image of something, and then the writing at the bottom, you know. And then after some time, uh, you know, I had a couple of people that would read, you know, the commentary that I'd write back back then. And then it I realized that they they they they were they were more keen in the more like uh like you know uh personable type of content, you know, not the smart guru type content. So so then I started writing, you know, a little bit more. Then I obviously streamlined and then kind of you know cut down just to just one square, put the put the title and then have my my name on there as well, just to build that brand so that when whenever people see that, see that yellow square, you know, then uh it kind of like you know, they have a certain expectation. And I realize that there's actually you know a couple of people that have kind of like adopted you know a similar type of style. Obviously, they'll pick a different color, whatever.
SPEAKER_03You know, that tends to happen when you answer something good.
SPEAKER_02Um yeah, I've I've booked, I've booked yellow, you know. Yellow is already taken, so you know they're kind of like another colour.
SPEAKER_00Good for you, well done. So um there were certain things that like I promise you, as I read your post, I just laugh out loud because it, I don't know, it's just so relatable and it kind of catches you off guard because it's something that you probably haven't thought about in years. Um, and one of the things I remember reading was so simple when you said like it was your post, I think it was a no nine band, uh no nine post when you spoke about just like me and all the things that were so relatable. And uh when you said you pronounced big corn bats, big corn bats, it was like that was me. I was finished because it was exactly what I used to do. And I didn't think that anyone else did that.
SPEAKER_02So I was saying, like, it's like it's like sometimes it's like those small things, right? That that you think like uh only you know, you know, and you remember maybe from primary school or from whatever. But then I kind of got into this mindset now where it's like I wasn't in that school alone, and that wasn't the only school in the in the world, you know what I'm saying? So most of the time, chances are we've all kind of uh kind of experienced it. And I realize that sometimes, even though it's an experience that not everybody's been through, but because there's you know, there might be five people who have been through it, and then those are the five people that are coming today, and then next time the next experience that I write about is kind of more experienced. So now because people now expect that that I'll be writing something that they might be relating to, it's almost like they anticipated, and then they can't wait for it to be one of those scenarios that they can relate to, and then they you know just hop on on the comments, you know. And I and I've actually gotten to a point where for me, how I measure whether I wrote something really impactful or not is by the amount of comments rather than the amount of likes that it gets. You know, because I get I get bored. If I get like a lot of likes and then no comments, then I'm like, man, you're like, what do they really think about this? It's like it's like it's like it's like more, it's like it's it's like I make it more about me, right? But when I when I get more comments, I know it's like I make it more about the the reader, you know, then because it makes them want to say something, you know, and chances are it might show it to somebody as well or tell somebody about it as well.
SPEAKER_00Exactly, and that's how you kind of bring in a sense of community and connection, because even your latest post post about uh Tamagotchi, like I think everyone can relate. I would totally buy Tamagotchi again. Like it's the simplest tool ever, even though my Tamagotchi kids always died.
SPEAKER_02And you know, and you know the messed up thing, because I was limited obviously by the amount of characters I could write. So the the Tamagotchi story, it ended, it ended so sad for me because a week after I got my Tamagotchi, uh, we went to, like I mentioned, like we're my family's from the rural, right? So we went back home, and then we obviously when we got there, you know, it's it's customary to when when you have visitors that the first thing you give them is food. You have to assume that you know they didn't eat. But what happens back at home is that the girls have to, the girls have to bring a bowl of water so that everybody can wash their hands before they bring the food. You know, so I had borrowed one of my cousins the Tamagochi, she hung it around her neck, and then as she was bringing the bowl of water, it dipped inside the water, you know, and this is like a week after I've had it. And I mean, like if you see most of the comments on the Tamagochi story, people speak about how their Tamagotchis died because they didn't feed them. And mine drowned, you know. I'm still touched to this day. Like it at least if we could have died natural causes, I would have been more happy. But you know, my Tamagochi after such a long search. Um me and my mom spent a whole day in Jersey searching for it, and then a week later it drowned in some water. So it's all right, some of the I love it, it's so funny.
SPEAKER_00So um, have you had any posts over the last, I don't know, however long, that have been like idyllic, that like people or iconic, should I say, that people have just like gone wow over? Like, what is your top post or relatable story?
SPEAKER_02Um, I think the no-name one, you know, uh, and and and you know what's crazy is that like, I mean, that's that's the most simplest post ever, because it's like I just talk about things that that all of us go through, you know. Like I'm just a regular guy, you know. And and I think, you know, the the crazy thing is like the way I try and structure everything is that like I try and come up obviously with with the concept of like, okay, what am I gonna write about this time, right? But with that one, I kind of like freestyled, you know, it was what one of the mornings, and I was just like, ah, okay. Uh when I first started it, uh when I first started writing, I wanted to write something obviously about myself. And then I kind of caught myself uh halfway to say, no, but uh the main reason why you write these things is not about you. Like, even though I write a lot of personal experiences, but the experiences are not about me, they're about the reader, right? So I try and make it like, you know, obviously, even though it's a bit general, but as specific as, you know, as as possible so that people can kind of, you know, kind of like connect it to an experience that they've had as well that's either similar or identical, you know. So when I wrote that no name one, it was like, okay, obviously I'm writing like like a like hi, I'm Petra Cutilare, and I'm just a regular guy, just like you, you know, something, and then I just go on. And go on, and you know, the things that I write about there are like very simple, you know, like like saying, like, everybody says, 'I'm fine, thanks, and you,' even when you're not really fine. You know what I'm saying? Like, everybody says that. Like, it's just a you know, and I wanted to, there's a lot of other things that are left out, like how you when you walk into a lift, everybody just feels like you have to keep quiet. No matter you could walk in, like having had a loud conversation with a friend, but the moment you walk into a lift, it's like it's awkward, even if it's just you and the person that you know that you know, you know, there's not even a stranger in there, but like it's like this awkward silence, and you guys start talking softly. And you know, it's those kind of things that everybody goes through, you know. And and and and I think that that that's what made that that that that post quite quite uh you know popular. And another one was the one where I spoke about how South African moms are they're the they're the only people that you know that uh smack you and ask you why you're crying. I think that's always that got like it got a lot of people because it's like it was it was actually one of the first few posts that stories that I that I wrote, you know, and I realized that man, there's there's so many of us that are that have been through the same thing, and we kind of you know get caught up in you know living our daily lives, raising kids, going to the job, getting caught in traffic, all sorts of things, politics, art, TV, news, everything. And then we kind of forget that you know we're just regular people and we're all kind of going through the same thing and we're all figuring out this life thing together, you know, type thing. And I think that that that that that that's just what what I what I try and capture in the things that I write, you know.
SPEAKER_00I love it. And I think it's it's it's evidence that proves that we as South Africans have something so unique and we share so much in common. I mean, like when I go to your post, it's like a a checkbox of all the things that I can relate to, and there are so many that you and I have shared the same experience, which in all is strange because we probably grew up quite differently. You're a black guy, I'm a white girl. And when I look at the comments, even in your post, like it's so diverse, the number of people that can relate so closely to what you've put in your post, which is flipping awesome.
SPEAKER_02Yeah, it's crazy because like and and that's and that's the powerful thing about it, is that like now it's like it's like even though we all kind of experience different things, you know, but uh I I think that the like, and that's why I picked to to to link the the stories to to like specific brands that I know that we all kind of use, no matter where you lived. I mean, you've had an older us before, you know what I'm saying? Like no matter where you come from, you know, you you there's certain things that you've you've just had or have experienced before, you know, and those I think are the things that that connect us. And I think that that's where we kind of like sometimes in terms of the in terms of like in the marketing space, we kind of miss that opportunity in in that uh these products and and services that we we we offer to people kind of connect the people. They're not just uh something that you sell and you know so somebody sees an advert and they go buy that insurance or they go buy this or buy that. You know, it's something that it's an experience that we can all share, you know, something that you know, like uh like for example, like I would like you know you're cheap. If you know you can tell how how if somebody's cheap or if their family's cheap by how they dilute the OROS, you know what I mean? So if that OROS is like a bit too watery, you know, like uh these guys, you know, you know not to stay there too long, you know what I'm saying? But if it's if it's sugary enough, then you know it's then you know you're well off.
SPEAKER_00Or is it even actually OROS? Because like if you're really low, then you're not even buying OROS, you're buying like some no-name orange squash brand or something.
SPEAKER_02Right. Right, exactly, you know, type thing. So it's those little things that you know that that kind of connect us and and and and and and and and that's what I believe branding is all about, you know what I mean? It's not it's not about the logo, it's not about you know the that you know the the the artwork, it's not about you know the banners, it's not about the posters, it's not about those things. It's it's those little experiences that we all can share that connect us, and that that that that creates like some something that you can remember for a lifetime. And that's why I try to capture within the story is that like even though some of these things happened in like 1990, whatever, you know, you can still feel and and relive that moment now in 2021, you know.
SPEAKER_00Yeah, I mean, like when you write about Joshua Do, we've all got an uncle in the furniture business. It's like you hear that jingle all over again, and that's so nostalgic. I love it.
SPEAKER_02Yeah, I mean, it it played it played so much on TV that like it doesn't matter. I mean, we all had just a few channels at some point before DS TV. We only had SABC 1, 2, 3, and then if you're lucky you had MNET, you know. I mean, what's what's crazy is for me, it's like I think another thing that helped me kind of like, and you know, some things you only realize like after a while. So when I was younger, we had that like this black and white TV, right? So we got this TV. I think I was already in like grade three or grade four by the time we got a TV. So uh I would go to school and my friends would talk about the Power Rangers, like for example, right? And they talk about oh man, I'm the red one, I'm the green one. But to me, they're all kind of the same kind. We have the like the IT, right? Yeah, so I those are all kind of like different shades of gray, you know. It kind of like forces you to like get home, then you try and remember what uh Jason or Tavo was talking about at school and try and link those colors to what's happening in the storyline, you know what I mean? And that's how I kind of got to figure out which power ranges, which color, because by the time we got a color TV, the power rangers aren't playing anymore, you know what I'm saying?
SPEAKER_00So my gosh, that is so funny. Yeah, Katlejo, I think like the other thing that I wanted to talk to you about is is um LinkedIn. So you've gained some huge traction on LinkedIn. And I think it also comes from a certain level of consistency. You're putting posts out regularly enough, and people like me wait on their timeline to see the next Catleco Tilare post to like brighten up the day. How do you plan your content? Like, how do you come up with it? How do you make sure that you consistently have stuff going out? Or is it just the things that pop into your head throughout the day?
SPEAKER_02Um, yeah, so so I think the the the the the the thing that makes it easier is the fact that like it's like I kind of these are some of the things that I think about over time, you know. So if you catch me driving one of these days, you'll probably see me kind of talking to myself while I'm driving. Because what I do is then I'll I'll be playing the radio like softly, but a lot of time when I'm driving, I try and come up with the stuff because that's the only time like you're just kind of like cruising, and then you know, uh, and sometimes you're driving far or whatever, and then you know, there's really nothing to do but to, you know, you've listened to all your favorite songs, you've played all your favorite playlists, like it's all boring after some time, you know. So I try to now I actually use that time to to come up with the the stuff. So I try and then I think of like, you know, obviously at first I would try and think of the experience first and then try and link it to a brand. And then now I kind of like think of like a brand name and see what I can write about, you know, because I'm at a point where now it's like I've kind of written about everything that I I feel like I've been through, but I mean I've I've lived for like 30, 31 years at the moment. So there's still so much that I that I still haven't covered, you know. I still I've probably covered maybe uh two, three months of my life. You know, there's all sorts of other experiences, and and some some I'll write and then I'll be like, man, but I mean I don't think anybody can do that, you know, and then I kind of put it away. And then on on days where I don't have anything to put out, then I'll just be like, okay, let me post that. And you find that that that's doing better than some of the posts that I felt to do better typing, you know. So I try I try not to overthink it too much. And then I know like I try and maybe post maybe Monday, Wednesday, Friday, and then some weeks are tough. Sometimes it's like you can't come up with anything because there's like so many other live things happening, but I try and keep it you know quite consistent in terms of like the days that I post. And and I think uh the nice thing with LinkedIn is that um I think what once you've got in a rhythm going, then it'll almost seem to somebody that you're posting every day because like of that consistency, you know. So if I've if I have uh at least three posts out every week, you know, if you haven't logged in maybe today and tomorrow, by the time you log in on uh on Friday, for example, then there's like a couple posts. And I've realized that now what's happening is there's obviously people, people are sharing it with people that they know, and then now people are like binge reading the post. So on a on a Saturday, on the weekends when I wake up, like I just find, you know, like it's like one person has liked maybe 10 stories, and they've just discovered, you know, so it's kind of you know, it's like you know, people discover the stories and then they kind of get like you know captured by them and then they they go in, you know, it's like a rabbit hole and just keep reading, keep reading, keep reading, you know, and that I think that's what motivates me as well. That like, I mean, I just thought it was just things that you know, I just talk about with my friends, and now I talk about it, you know, by myself, you know, social distancing while I'm driving. So I just talk to myself while I'm driving, come up with the stuff, and then you know, just the fact that anybody wants to read it is like it's it's really mind-blowing for me.
SPEAKER_00You know, I know, but that's where I commend you because that's the kind of approach that people should be taking is like being bold enough to put your story out there and to be as authentic as possible. Like, this is who I am, this is what I do, this is my life experience. And it's what I've spoken about in uh many conversations before is like you'll be surprised at how many people align with your personality and your thoughts and your vibe, which is why trying to be anything else doesn't work because you'll never really find a true five as they call it. Um but yeah, I think I think the way you talk about it is so cool. I'm definitely one of your like banging fans and look out for your post and I love them. And um yeah, I want to say a huge thanks for sharing all this raw detail with us because it's so funny. Um it's just so I keep saying it, but it's so relatable. It's something that we can all kind of go, ah, I've been there, triggers memories. And I just think it's hugely valuable to anyone who follows you on LinkedIn.
SPEAKER_02Oh no, I'm glad you enjoyed, you know, because I think the other the other cool thing is that like um, you know, more most of the time when you get onto platforms, especially like LinkedIn, is that uh you find people with the you know, with the million rand stories, like, oh man, I used to be this, now I'm this million bucks guy, you know. And I think like those stories are cool and they're super motivational, right? But for a lot of people, it's not something that they like they they're motivated by it, but they don't necessarily relate to it because they still going through, they still building that million rand story type thing. You know what I mean? Most of us are still building up to to to our million bucks self, right? So so so now with like because I write, I I try and write about things that just make us ordinary, you know what I'm saying? So it's like I I try to I try to see like everybody's trying to uh be different. How can I be the same in a different way, type thing? You know what I'm saying? Like, how do I write something that makes me the same? That could be like, you know, and that that's just the the uniqueness of it as well. And I and I I think like you know, I really appreciate all the people who actually take the time to read it because that that kind of motivates me to keep going at it as well, you know.
SPEAKER_00Yeah, and I think you've you've hit on a good point there as well, is as inspiring as it is to see these million dollar stories, sometimes it seems like the goal that's unattainable. You're like, wow, well, that's amazing for him because he's just that kind of person who can turn a business into an overnight success or make a million dollars or do whatever. Where like when it's someone that you feel is so normal who's doing things so powerful and getting that work and getting that connection with people, then it's like wow, he's it's not really a post like it is just like we started where I started from, or you know, we come from this background or had these experiences, and that in itself is so motivational. So I think it's super amazing.
SPEAKER_02Wow, yeah, no, absolutely. Yeah.
SPEAKER_00Cool, Kat. Well, it's been the best time talking to you. I'm had so much fun and such a laugh as always with you. And I just want to thank you so much for taking the time to have this chat with me and sharing all your insights.
SPEAKER_02Oh no, it was super fun. I really enjoyed it as well. You know, we should do it again.
SPEAKER_00Yes, we are going to. I'm telling you, I'm putting it on our diary for a few months' time. Even if it's just you and me and we don't record it, I want to have these laughs again.
SPEAKER_01All right, well, we'll definitely hang out.
SPEAKER_00Cool, Catwell. I wish you all the best, and I'll definitely continue to support you on LinkedIn and look out for your next posts, whatever they may be. I'm very excited about them. And yeah, keep on keep moving on. I love it.
SPEAKER_01All right, Noel, continue to keep painting your timeline in gold again.
SPEAKER_00Thanks so much, Catwell.